Video marketing has taken the world into storms.
Video marketing is one of the core elements of the digital marketing spectrum. The static visuals and words can’t impact as much as compared to videos.
Even due to the pandemic there has been a visible upsurge in video contents on different media and social media platforms.
What is a video?
It is that form of media that interacts with every sense of an audience. Presenting an all-around experience for the viewers.
And brands have gradually realized the importance of videos. And have been publishing branded content consistently.
This has not only increased the brand engagement but also has extensively contributed to the sales conversions.
There are potential stats that back up its significance in today’s time.
Around 95% of video marketers have planned to increase/maintain their investment in video marketing.
Around 87% of brands have stated that videos have substantially boosted their traffic on a website.
Around 80% of businesses are using video as a marketing tool.
One of the most exciting figures is given by Cisco that by 2021 there would be more than a million minutes of video per second hovering over the internet. And almost 85% of consumer web traffic would be a video.
All of these screams us the importance of video marketing in this era.
Although creating creative video content is not at all a cakewalk. It does require a heck of an effort. But in the end, it’s all worth it.
Perks of Video Marketing -
Storytelling
Human beings love stories. And at present times if there is anything that has the capability of influencing people. That would be hands-down the power of storytelling.
If you can recite a story to the audience. You can take, want, ask, get, anything from your audience if you have got that pinch of creativity and art of storytelling.
And this is what the brands have been doing so far. They’ve cunningly understood its value and have started playing their brand game accordingly.
They place the story first and keep their products secondary. So that once there is a connection between a brand and person. The rest of the part is bound to happen and will eventually.
Digital Marketing
Digital marketing is one of the fastest-growing industries. To give you a few stats, It has grown from $327 million — $968 million, in just a matter of five years. And is projected to go up around $478 billion by 2025.
These numbers effortlessly give potential evidence about its bright future.
The features like analytics, audience engagement, impact, etc. make it a better alternative.
And video marketing has a lot to contribute.
There was a time where brands allotted 2–5% of their marketing budget to digital marketing.
And now it has significantly risen to 40–60% of their total marketing budget.
The Covid-19 Effect -
Due to the upsurge of covid patients, respective governments introduced complete lockdown.
Almost everyone was on their mobile phones hovering around social media channels.
And this had incredibly increased the average content consumption rate.
People were consuming 10x more than they ever did.
And because there was no infra available for creation. Brands used influencers for the content creations and marketed themselves.
The COVID-19 effect persists and has significantly increased content consumption rate as compared to earlier days.
The audiences have given a lot more preference to the video content.
Around 70% of marketers have increased their video marketing budget post lockdown.
And around 68% of people have stated that the pandemic has significantly the amount of video consumption.
In a nutshell, we’re heading towards a much more intense fight for getting attention.
